Sweden has something important for Japan today

People treasure life at home in Sweden, where long winters lead people to spend a lot of time inside.

Swedes appreciate simple and high quality goods that have high functionality and last a long time. Swedes also like pop and colorful interior decoration that bring out a cheerful atmosphere in pursuit of a spiritually - rather than materially. A more sustainable and wealthy lifestyle.

The value of enjoying such a slower-paced lifestyle is now more and more being rediscovered in Japan today.

Japanese have essentially always loved and lived close to the beautiful nature such as flowers and gardens since ancient times, so the introduction of the Swedish lifestyle could possibly give inspiration to Japanese and lead them to have a more hearty lifestyle again.

The ambition of Swedish Lifestyle is to deliver something precious to the Japanese through the Swedish way of living.